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  • Who we are?

    In our pursuit to create imaginative products and innovative technology, we take the charge of your world and make it possibly a better place to live.
    We have the power to decipher who you are today and who you desire to be tomorrow!



    The Home of Innovative Technology

    At the brink of the digital revolution, Spice Mobility Ltd (Formerly S Mobility Limited ) is a multi-faceted group prepared to embrace the change with imaginative products and innovative technology. An integral part of the Spice Group, S pice Mobility Ltd. began its journey in the Communication & Entertainment sector by introducing new age mobile phones in the Indian market.

    Since entering the handset market through the entry level segment, our progress has been rapid and constant. With a clear vision of the future and imaginative products, we forayed in the mid-premium segments. Since our inception, Spice Mobility Ltd achievements in this sector include introducing the first dual mode phone and dual SIM PDA (Spice D-1100 GSM/GSM) in the Indian market.

    Boosting our presence and credibility, Spice Mobility Ltd. was awarded the Golden Peacock for innovative products/service in the year 2007. Following this accolade, we added more firsts to our credit by announcing the global premier of the World's First Movie Phone and Peoples' phone at the World Mobile Congress, Barcelona in February 2008.

    Building on the success and the experience garnered through our initial years in this industry, we are surging ahead. Having established Spice Mobiles as competitive brand amongst global leaders, we aim to achieve ambitious milestones by introducing cutting edge technology.

    SPICE MOBILES

    Spice Mobiles is an integral part of the Spice Group and we have endeavoured to make it one of India's leading mobile manufacturers with an innovative product portfolio. We are headquartered in Noida, a pulsing hub of business in India.

    Over the last decade, we have focused on connecting people, providing
    them with efficient and affordable technology.

    Our diverse and innovative product portfolio ranges from entry to
    mid-premium segment feature and smartphones.

    We have had a successful stint in the feature phone segment and are establishing ourselves in the smartphone category with innovative products like the Spice Dream Uno Android One and Spice Fire One Firefox phones. We partner with some of the world's leading companies in hardware and software mobile products,to ensure that every Spice experience is a delightful one.

    Since inception, we have made some very bold strides in the sector that include; the introduction of India's the first dual mode phone and dual SIM PDA (Spice D-1100 GSM/GSM), our manufacturing and distribution strength helps us reach an annual device volume of 12 million units across India.

    One step ahead of the needs of the mobile internet society.

    Our brand vision is a long term objective. It's what we seek to achieve and how we wish to be perceived by our audiences in the
    future. The only thing constant in the world is change.

    We will always be fuelled by the desire to make a difference, bring about a change for the better.
    We dream of continuously enriching the mobile society, enabling them to live life to its fullest and bringing their dreams alive.

    SWITCH UP!

    To motivate consumers to "Switch On" to the latest mobile internet technology via the hottest digital trends and cutting-edge
    handset designs, thus enabling them to "Move Up" to a more fulfilling digital experience that goes beyond basic connectivity -the
    brand positioning for 'S' is expressed as a combination of the 2 rallying cries, driving consumers to Switch Up!

    Two short, yet powerful words which tell the consumers that the Brand 'S' gives them more than just a handset; it opens a window
    to the digital world.

    Beyond connectivity, Brand S delivers the promise of "Advancing You" in more than one life-changing ways:

  • Switch Up! to being GLOCAL – wielding global resources to fulfill local needs and bring Indonesians in-step with the rest of the world.
  • Switch Up! to powerful mobile internet technology that connects Indonesians from diverse origins - regardless of age, economic strata and lifestyle choices.
  • Switch Up! to democratize mobile internet that brings more value than the numbers on the price tag.
  • Switch Up! to ensure confidence and understanding among our customers through quality in service standards and products.
  • Switch Up! to stay abreast of constant innovation in mobile technology worldwide as delivered through its content, hardware and software to its fullest and bringing their dreams alive.
  • The four pillars which lay the foundation of our core values are:

    Fearless
    We are entrepreneurial and challenge conventions to inspire change, so that our customers can expect more and better.
    Imaginative
    We anticipate market needs to provide cutting-edge product and services, and constantly seek new ways to serve our constituents.
    Vibrant
    We are professional but we are also fun, spontaneous and outgoing. Thanks to our passion, dynamism and energy.
    Open
    We are not only accessible and responsive to our customers' commitments and suggestions but also understand their needs and help fulfill them.

    Board of Directors

    The company is led by a team of experienced professionals and run under the supervision and guidance of Board of Directors.

    Mr. Dilip Kumar Modi Chairman

    Mr. Dilip Kumar Modi was appointed to the Board on 21st August, 2006 as Director and was earlier the Managing Director of the Company.

    Mr. Modi is a new generation entrepreneur who has been spearheading business innovations in the mobility segment with technology as the driving force.

    Mr. Modi soon after starting his career in the early 90s, led the entry of the Spice Group into the sunrise telecom sector in 1995 by creating Modi Telstra, India's first mobile service provider. He also founded the country's earliest VAS companies and mobile retail chains that led the wave of innovations in the telecom industry. He has been instrumental in building a dynamic Spice brand in mobility segment being the Spice Group's flagship business.

    Mr. Modi has been instrumental in expanding the Mobility footprint of the Spice Group across major Asian and African markets and has successfully created a Global and Inclusive Work Culture in the Group, currently headquartered at Singapore.

    Apart from managing his businesses successfully, he is equally aware of the responsibility of the industry for affecting a positive social impact. His leadership attributes are widely recognized by corporate India resulting in his being the youngest ever President of Associated Chambers of Commerce (ASSOCHAM), the oldest chamber of India in 2011-12 as also the youngest Chairman of the Cellular Operators Association of India (COAI), in 2004 -05.

    Mr. Modi was also awarded the "Youth Icon Award" by the Gujarat Chamber of Commerce and Industry for his exemplary leadership. He is the founder of Ek Soch, a social impact initiative to support innovation and entrepreneurship in the areas of Mobility, Education and Environment.

    Mr. Modi holds a First Class Bachelor of Science Degree in Management Technology from the Brunel University, London, UK. He has also done his Masters in Business Administration from the Management School at the Imperial College, London, with a specialization in Finance.

    telecom sector in 1995 by creating Modi Telstra, India's first mobile service provider. He also founded the country's earliest VAS companies and mobile retail chains that led the wave of innovations in the telecom industry. He has been instrumental in building a dynamic Spice brand in mobility segment being the Spice Group's flagship business.

    Mr. Modi has been instrumental in expanding the Mobility footprint of the Spice Group across major Asian and African markets and has successfully created a Global and Inclusive Work Culture in the Group, currently headquartered at Singapore.

    Apart from managing his businesses successfully, he is equally aware of the responsibility of the industry for affecting a positive social impact. His leadership attributes are widely recognized by corporate India resulting in his being the youngest ever President of Associated Chambers of Commerce (ASSOCHAM), the oldest chamber of India in 2011-12 as also the youngest Chairman of the Cellular Operators Association of India (COAI), in 2004 -05.

    Mr. Modi was also awarded the "Youth Icon Award" by the Gujarat Chamber of Commerce and Industry for his exemplary leadership. He is the founder of Ek Soch, a social impact initiative to support innovation and entrepreneurship in the areas of Mobility, Education and Environment.

    Mr. Modi holds a First Class Bachelor of Science Degree in Management Technology from the Brunel University, London, UK. He has also done his Masters in Business Administration from the Management School at the Imperial College, London, with a specialization in Finance.

    Ms. Preeti Malhotra Executive Director

    Ms. Preeti Malhotra was appointed to the Board on 24th April, 2010 and has been an Executive Director of the Company till 13th February, 2013.

    Ms. Malhotra is Executive Director of Smart Ventures Limited, the holding Company for the global mobility business of the Spice Group. She is also on the Board of S i2i Ltd, a Singapore listed Company and Wall Street Finance Ltd, a NBFC AD Category II listed entity and other group companies.

    She is an accomplished professional in the field of corporate governance and her opinion and advisory has industry wide recognition. She has been the past President of the Institute of Company Secretaries of India (ICSI). She was the first and is the only woman to be elected as President amongst the premier National Professional Bodies in India. She was a member of the Dr. J. J. Irani Expert Committee constituted by the Ministry of Corporate Affairs (MCA), Government of India, to advise the Government on the New Company Law being framed.

    She is a member on various expert panels on Corporate laws, Governance and Regulation and is Member of various Committees of Chambers of Industries in India and is presently also the Chairperson of the National Council of Corporate Governance, CSR & Corporate Affairs of ASSOCHAM.

    She has received several awards & citations and was awarded the Bharat Nirman Talented Ladies Award in the field of profession and the Vocational Service Excellence Award by Rotary Club of New Delhi. She also received on behalf of ICSI as its Past President “Recognition of Excellence Award” for her Excellency from Smt. Pratibha Devisingh Patil (Hon'ble President of India) during the Celebration of India Corporate Week 2009 by MCA.

    Ms Malhotra is a Fellow Member of the Institute of Company Secretaries of India. She is a Commerce (Hons) Graduate and a Law Graduate from Delhi University.

    Mr. Subramanian Murli Executive Director

    Mr. Subramanian Murli was appointed to the Board on 7th May 2015 as Non Executive Director. He was associated with leading organizations such as A.F. Ferguson and HCL Group of companies in several senior positions.

    Over more than 30 years of experience in industries like IT ,Office automation, Telecom and Mobility, he has gained extensive knowledge and expertise in the areas of fund raising, M&As, Business restructuring, Process Re-engineering, Business turnarounds, Corporate Finance and management.

    Presently, Mr. Murali is the Group President, Finance for Smart Ventures Group. He has been associated with the group for 7 years and is actively in charge for Shareholders value creation, Business planning, Corporate Finance, Capital allocation, Treasury management, Management review and overall productivity of all resources within the Smart Venture Group.

    His association with the group helped in managing different business cycles ranging from Start ups, steady state growth, rapid and exponential growth, slow downs and closures.

    Mr. Murli is a Fellow Member of the Institute of Chartered Accountants of India (“ICAI”)

    Mr. Umang Das Independent Director

    Mr. Umang Das was appointed to the Board on 7th May 2015 as an Independent Director. In the year 2008, Mr. Das joined the SREI group as Managing Director & CEO of SREI Infocomm Services Ltd., spearheading all new business initiatives of the Group in the field of Total Telecom Infrastructure enablement for mobile operators.

    After establishing the Telecom Business, he took over as the Managing Director of Spice Telecom and subsequently as Group President of Spice Global Businesses.

    Mr. Das holds various prestigious positions in the industry - Chairman of the CSC India Forum, Chairman of GSM India and Chairman of the e-Governance and IT Committee of ASSOCHAM, Chairman of Committee on Telecom Infrastructure of CMAI (The Communication Media and IT Association of India). He is also an active member of the Managing Committees of CII & FICCI advising on Telecom matters. Socially, he is extremely well networked and involved in several CSR related initiatives.

    Presently, he holds the position of Chief Mentor at Viom Networks and is actively responsible for establishing the company’s international ventures and forays into managed services. He is a Director of Viom International at both Singapore and Myanmar. He also holds the position of first Director General of TAIPA (Tower & Infrastructure Provider Association), the Industry body formed by all the tower companies.

    Mr. Das is an alumnus of the prestigious Indian Institute of Management, Ahmadabad and holds a degree in Electrical Engineering from the Delhi College of Engineering.

    Mr. Suman Ghosh Hazra Independent Director

    Mr. Suman Ghosh Hazra was appointed to the Board on 7th May 2015as an Independent Director. Mr. Ghosh is a former General Counsel and Executive Vice President –Legal of HCL Infosystems Ltd.

    Mr. Hazra began his career in the year 1976 as Zonal Accounts Officer of Tata Iron & Steel Co. Ltd. He specializes in area of Taxation including Income Tax, Sales tax / VAT, Excise Tax, Service Tax, Custom Duty, Merger, Acquisition, Disinvestment and successfully handled CBI and FEMA/FERA cases. He has helped several Indian companies in the process of acquisition and sale.

    He has actively issued necessary guidelines to various regions/plant on all India basis for the compliance with the various statutory requirements under Indirect Taxation. He has also participated as a member in the High Powered Committee on Electronic Commerce and Taxation appointed by the Central Board of Taxes, Department of Revenue, Ministry of Finance, New Delhi.

    Presently, he is a Legal Consultant and Senior Advisor to MAIT.

    Mr. Ghosh is a Fellow Member of the Institute of Chartered Accountants of India (“ICAI”) and also a member of Institute of Cost & Work Accountants of India (“ICWA”). He is a Law Graduate also.

    Mr. Hanif Mohamed Dahya Independent Director

    Mr. Hanif Mohamed Dahya has been appointed to the Board on 26th August, 2013.

    Mr. Hanif Mohamed Dahya, Wally, serves as the Chief Executive Officer of The Y Company, LLC.

    Mr. Dahya is an Investment Banker with 14 years of experience on Wall Street. He began his career with E.F. Hutton and Company, Inc. He served as Principal and Partner of Sandler O'Neil and Partners. He served as a Manager and Managing Director of mortgage-backed securities for Union Bank of Switzerland; Head of Mortgage Finance and Managing Director of LF Rothschild and Company, Inc. He was an Independent Non-Executive Director of Cellebrum Technologies Limited.

    He has been Independent Non Executive Director of S i2i Limited since August 29, 2013. Mr. Dahya served as a Director of New York Community BanCorp. Inc. and has been a Director of New York Commercial Bank. He is a Director of New York Community Bank since March 2, 2007. He served as a Director of CFS Investments New Jersey, Inc., a subsidiary of CFS Bank.

    Mr. Dahya holds Masters in Business Administration Degree of Harvard Business School, Cambridge, Massachusetts, USA and obtained his bachelor's degree in technology from Loughborough University of Technology in the UK.

    

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